His Excellency Advisor Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, has been awarded the title of “Promoter of the Year” for 2025 by the UK-based Boxing News magazine; an international recognition that reflects his leading role in reshaping the global boxing scene in recent years.
The award highlights His Excellency’s visionary leadership in elevating the sport to new levels of professionalism and global relevance. Through a forward-thinking strategy, he has transformed sports promotion, enhancing event quality, fight lineups, and both media and fan engagement on a global scale.
In a relatively short timeframe, His Excellency has succeeded in building a complete ecosystem for international sporting events, making Saudi Arabia a major hub on the world boxing map. This progress has been driven by attracting elite-level fights, securing impactful partnerships, and establishing a model that brings sport, entertainment, and top-tier media production together.
His influence has been especially evident in organizing some of the world’s most high-profile bouts, events that have reignited global interest in boxing and expanded its commercial and media potential. Under his leadership, boxing has evolved into fully integrated global experiences that generate wide coverage and strong audience engagement.
His Excellency’s efforts go far beyond marquee events, extending to the development of the sport’s future. This includes sustained support for emerging talent, the launch of competitive international platforms, and efforts to integrate young boxers into a professional system that promotes growth, skills development, and international exposure.
Today, His Excellency Advisor Turki Alalshikh is regarded globally as a central figure in the sport of boxing, leaving a lasting impact by positioning Saudi Arabia not just as a host of major events, but as an active partner shaping the sport’s global direction and future.
