Diriyah — the birthplace of the First Saudi State and one of the region’s most significant heritage sites — has welcomed a major academic milestone as London Business School announced the launch of a new chapter within the historic district. This initiative marks a strategic step that strengthens Diriyah’s position as a cultural, economic, and educational hub aligned with the ambitions of Saudi Vision 2030.
The announcement was made during a special event held in the UNESCO-listed At-Turaif district, where school officials highlighted the cultural importance of Diriyah and its deep historical symbolism. They emphasized that establishing a global educational institution in such a significant location represents a transformative moment that connects heritage with modern academic development.
The new academic presence aims to deliver an international, high-caliber learning experience within an authentically Saudi environment, empowering local and global leaders through advanced executive programs. It also reflects the growing interest of major institutions in the cultural renaissance and urban transformation taking place in Diriyah, supported by major projects such as Diriyah Gate, the Contemporary Art Museum, and surrounding development districts.
London Business School officials noted that the collaboration with Saudi educational and cultural entities will enable the creation of innovative programs spanning leadership, business, creative economy, and urban development — offering executive education designed for leaders across government and private sectors.
The school’s expansion into Diriyah reinforces the region’s transformation into a global educational and cultural destination that harmoniously blends historical depth with contemporary ambition. It further supports knowledge exchange, leadership development, and the creation of future-oriented learning environments.
Saudi entities and thought leaders welcomed the move, affirming that such initiatives enrich the local academic landscape and underscore the Kingdom’s role as a global platform for talent, innovation, and forward-thinking ideas.
With this step, Diriyah adds an entirely new dimension to its centuries-long story — becoming not only a cultural and historic landmark, but also a thriving global center for learning and innovation within the Kingdom’s fast-evolving landscape.
