In a striking reflection of Saudi Arabia’s rapidly advancing digital landscape, a recent study revealed that 34.1 million people in the Kingdom were active users of social media platforms as of early 2025. This accounts for an impressive 99.6% of the total population, placing Saudi Arabia among the top countries globally in terms of social media penetration.
These figures underline the depth of digital engagement across all demographics in the Kingdom, highlighting the success of national efforts to enable digital transformation and enhance connectivity infrastructure.
Key Indicators of the Kingdom’s Digital Engagement:
Internet users have reached 33.9 million, with a 99% penetration rate.
Active mobile connections stand at 48.1 million, equal to 140% of the population, indicating multiple SIM ownership among users.
YouTube is the leading platform, attracting 27.2 million users (79.4% of the population).
Snapchat follows with 24.7 million users (72.1%), then Instagram with 16.9 million (49.3%), and X (formerly Twitter) with 15.7 million (45.7%).
The widespread adoption of social media in daily life opens vast opportunities for businesses, marketers, and public institutions to deliver tailored digital services, boost customer engagement, and foster innovation.
It also reflects the growing digital awareness among Saudi citizens and residents, positioning the Kingdom as a dynamic hub for technological advancement, creative industries, and e-commerce.
