{"id":51519,"date":"2026-01-12T14:20:03","date_gmt":"2026-01-12T11:20:03","guid":{"rendered":"https:\/\/thesauditimes.net\/en\/?p=51519"},"modified":"2026-01-12T15:22:34","modified_gmt":"2026-01-12T12:22:34","slug":"blue-arrives-in-riyadh-a-new-fashion-platform-built-on-creativity-storytelling-and-substance","status":"publish","type":"post","link":"https:\/\/thesauditimes.net\/en\/blue-arrives-in-riyadh-a-new-fashion-platform-built-on-creativity-storytelling-and-substance\/","title":{"rendered":"BLUE Arrives in Riyadh: A New Fashion Platform Built on Creativity, Storytelling, and Substance"},"content":{"rendered":"\t\t
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This season, Riyadh welcomes an event that promises to transform not only how we shop, but how we experience fashion. Introducing\u00a0BLUE\u00a0\u2013 more than a pop-up, it’s a curated platform where art, design, sustainability, and conversation intersect. Sponsored by the\u00a0Saudi Fashion Association\u00a0as a nonprofit partner, powered by\u00a0webook.com\u00a0as Strategic Partner, and proudly presented with\u00a0The Saudi Times\u00a0as Media Partner, BLUE sets a new standard for what fashion events in the region can achieve.<\/span><\/p>

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At the center of this concept are two visionary women.\u00a0Lama Al-Fozan\u00a0of Saudi Arabia and\u00a0Dana Al-Ghanem\u00a0of Bahrain. Together, they set out to create something more meaningful than the typical fashion showcase. While Dana’s background in finance laid the strategic foundation, it is Lama\u2019s unique vision, drawn from her successful career in sports investment and partnerships, that guides the soul of BLUE.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Riyadh Turns BLUE: A New Platform for Design, Fashion, and Culture<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In an exclusive conversation with\u00a0<\/span>The Saudi Times<\/span><\/i>, Lama shared,<\/span><\/p>

\u00a0<\/p>

\u201cWe kept seeing opportunities missed. Designers were showing beautiful work, but the depth wasn’t there. We wanted to build a space where creativity is seen, heard, and celebrated. BLUE is about connection, not just commerce.\u201d<\/span><\/i><\/p>

\u00a0<\/p>

That intention is brought to life through an experience featuring\u00a035 hand-selected designers\u00a0from Saudi Arabia, the region, and beyond. Brands were chosen not only for their exquisite aesthetics but for their stories, craft, and commitment to innovation.<\/span><\/p>

\u00a0<\/p>

Panels, workshops, and open discussions will explore key themes including the future of Saudi fashion, authentic sustainability practices, and the business behind design. Visitors can participate in meaningful dialogue and discover the people behind the brands. Meanwhile, a carefully curated food and beverage experience encourages guests to linger, connect, and engage beyond the shopping floor.<\/span><\/p>

\u00a0<\/p>

As Media Partner,\u00a0<\/span>The Saudi Times<\/span><\/i>\u00a0will be covering BLUE with full editorial depth. Following the event, we will reveal our exclusive\u00a0Editor-in-Chief\u2019s Top Brand Picks\u00a0along with the\u00a0Managing Editor\u2019s Selections. These highlights will focus on pieces and talents that embody creativity, fearless design, and cultural relevance.<\/span><\/p>

\u00a0<\/p>

So stay tuned. This is just the beginning. Something powerful is unfolding in Riyadh. Style is only the surface \u2013 and\u00a0<\/span>The Saudi Times<\/span><\/i>\u00a0will take you deeper.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sard Cultural Center \u2013 Riyadh January 21\u201324, 2026 | 4:00\u201311:00 PM <\/B>
A thoughtfully curated experience bringing together local and international brands in fashion, ready-to-wear, Ramadan collections, and jewelry, paired with exciting F&B experiences for a refreshed way to shop.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This season, Riyadh welcomes an event that promises to transform not only how we shop, but how we experience fashion. Introducing\u00a0BLUE\u00a0\u2013 more than a pop-up, it’s a curated platform where art, design, sustainability, and conversation intersect. Sponsored by the\u00a0Saudi Fashion Association\u00a0as a nonprofit partner, powered by\u00a0webook.com\u00a0as Strategic Partner, and proudly presented with\u00a0The Saudi Times\u00a0as Media Partner, BLUE sets a new standard for what fashion events in the region can achieve. \u00a0 At the center of this concept are two visionary women.\u00a0Lama Al-Fozan\u00a0of Saudi Arabia and\u00a0Dana Al-Ghanem\u00a0of Bahrain. Together, they set out to create something more meaningful than the typical fashion<\/p>\n","protected":false},"author":65,"featured_media":51524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-51519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\nBLUE Arrives in Riyadh: A New Fashion Platform Built on Creativity, Storytelling, and Substance - The Saudi Times<\/title>\n<meta name=\"description\" content=\"This season, Riyadh welcomes an event that promises to transform not only how we shop, but how we experience fashion. 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