{"id":51380,"date":"2026-01-02T19:12:14","date_gmt":"2026-01-02T16:12:14","guid":{"rendered":"https:\/\/thesauditimes.net\/en\/?p=51380"},"modified":"2026-01-02T22:03:24","modified_gmt":"2026-01-02T19:03:24","slug":"ten-x-globe-soccer-award-win-signals-saudi-agencies-arrival-on-the-global-stage","status":"publish","type":"post","link":"https:\/\/thesauditimes.net\/en\/ten-x-globe-soccer-award-win-signals-saudi-agencies-arrival-on-the-global-stage\/","title":{"rendered":"TEN-X Globe Soccer Award Win Signals Saudi Agencies\u2019 Arrival on the Global Stage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Saudi Arabia\u2019s TEN-X has been named Best MENA Sports Marketing Agency at the 2025 Globe Soccer Awards in Dubai, marking a milestone not only for the company but for the Kingdom\u2019s maturing sports and creative industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Announced on December 28, the award places the Saudi-based marketing and communications agency alongside leading international firms at one of the global sports industry\u2019s most influential platforms. The recognition indicates a shift underway in Saudi Arabia, where locally born agencies are competing at the highest international level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded as a subsidiary of Ajlan &amp; Bros Holding Group, one of Saudi Arabia\u2019s largest family-owned conglomerates, TEN-X has built a diverse portfolio spanning sports, culture, government, finance, and major national platforms. Its client roster includes the Saudi Sports Investment Forum (SIF) , Al Nassr FC, and Saudi National Bank (SNB), among others &#8211; a mix that reflects both institutional trust and elite-level sporting engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bader AlHammad, CEO of TEN-X, said the award reflects the agency\u2019s long-term strategic vision and sustained growth, highlighting its focus on delivering impact at both regional and global levels through narrative-driven work rather than isolated campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking exclusively to The Saudi Times on what the achievement signals about the evolving role of Saudi-born agencies, AlHammad framed the win as part of a wider industry shift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis achievement matters because it proves that Saudi-grown agencies can compete and win at the highest global level. At TEN-X, we are building something that is deeply rooted in Saudi Arabia, powered by Saudi talent, culture, and instinct, while working to international standards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our strength lies in a deep understanding of this market: its people, its culture, and its rhythm. Being part of the community allows us to create work that is relevant, authentic, and impactful, and to collaborate effectively with local stakeholders, institutions, and media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, we have built a team that blends Saudi and international expertise. This allows us to combine global thinking with local truth. We are not here to copy international agencies, we are here to set new standards from Saudi Arabia, and to show that local talent, when trusted and empowered, can lead the industry and deliver world-class work.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For TEN-X, sport plays a central role in that mission. AlHammad has previously described sport not simply as entertainment, but as a platform for national storytelling &#8211; an approach that prioritizes partnerships over one-off activations. The agency works across football, equestrian sports, and large-scale cultural and entertainment projects designed to position Saudi Arabia prominently on the global stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While TEN-X continues to collaborate with international brands and platforms, the agency consistently positions Saudi Arabia as its core advantage. \u201cSaudi Arabia is our base and our advantage,\u201d AlHammad has said. \u201cWe understand the market, the culture, and the ecosystem deeply, while working to international standards.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the view of The Saudi Times sports editor, the recognition of a Saudi-born agency at an international platform like the Globe Soccer Awards signals a crucial moment for the Kingdom\u2019s sports ecosystem. As Saudi Arabia\u2019s sporting ambitions expand, success will increasingly depend not only on infrastructure and investment, but on world-class storytelling, strategy, and global credibility. Just as importantly, it sends a message to the next generation of Saudi professionals that global leadership in sport is not only accessible, but can be built from within the Kingdom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead to 2026, TEN-X expects sports and cultural marketing in Saudi Arabia to become increasingly platform-driven, with deeper integration across entertainment, technology, and live experiences. Indeed many of the sport and media themed forums and summits that The Saudi Times have attended this 2025 year, featured more than one discussion on digitalisation, fan engagement and cross-sector partnerships to deliver key messaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For TEN-X, the Globe Soccer Awards recognition represents more than industry validation. It reflects a message aligned with the Kingdom\u2019s trajectory: that Saudi Arabia &#8211; and Saudi agencies &#8211; are not only participating in the global sports industry, but helping to set its standards.<\/span><\/p>\n<h6><i><span style=\"font-weight: 400;\">Written by Izabella Rekiel<\/span><\/i><\/h6>\n<p><i><span style=\"font-weight: 400;\">Published by Boudou Gueffai | Editor-in-Chief<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saudi Arabia\u2019s TEN-X has been named Best MENA Sports Marketing Agency at the 2025 Globe Soccer Awards in Dubai, marking a milestone not only for the company but for the Kingdom\u2019s maturing sports and creative industries. Announced on December 28, the award places the Saudi-based marketing and communications agency alongside leading international firms at one of the global sports industry\u2019s most influential platforms. The recognition indicates a shift underway in Saudi Arabia, where locally born agencies are competing at the highest international level. Founded as a subsidiary of Ajlan &amp; Bros Holding Group, one of Saudi Arabia\u2019s largest family-owned conglomerates,<\/p>\n","protected":false},"author":66,"featured_media":51381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-51380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TEN-X Globe Soccer Award Win Signals Saudi Agencies\u2019 Arrival on the Global Stage - 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