{"id":50580,"date":"2025-11-19T17:31:11","date_gmt":"2025-11-19T14:31:11","guid":{"rendered":"https:\/\/thesauditimes.net\/en\/?p=50580"},"modified":"2025-11-19T17:40:39","modified_gmt":"2025-11-19T14:40:39","slug":"tourise-2025-riyadh-redraws-the-global-tourism-map","status":"publish","type":"post","link":"https:\/\/thesauditimes.net\/en\/tourise-2025-riyadh-redraws-the-global-tourism-map\/","title":{"rendered":"TOURISE 2025: Riyadh Redraws the Global Tourism Map"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50580\" class=\"elementor elementor-50580\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa348c3 e-flex e-con-boxed e-con e-parent\" data-id=\"aa348c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fac9fb8 elementor-widget elementor-widget-text-editor\" data-id=\"fac9fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Riyadh has never stood on the sidelines. On November 11, the Kingdom moved decisively from participating in the global tourism conversation to shaping it. The inaugural TOURISE Summit, under the patronage of Crown Prince Mohammed bin Salman, gathered 8,000 delegates and 140 speakers; a scale that now places Riyadh alongside ITB Berlin and World Travel Market London.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For <\/span><i><span style=\"font-weight: 400;\">The Saudi Times<\/span><\/i><span style=\"font-weight: 400;\">, this is more than just a major event. TOURISE marks the point where Saudi Arabia shifts from building its tourism sector to shaping the global future of tourism. The Kingdom is positioning itself as a country that sets standards and drives global direction.<\/span><\/p><p>\u00a0<\/p><p><b>A Platform for Action, Not Applause<\/b><\/p><p><span style=\"font-weight: 400;\">H.E. Ahmed Al Khateeb, Minister of Tourism and TOURISE Chairman, opened the summit with a clear directive:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cWe are not here to discuss ideas. We are here to act.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">The summit did exactly that. Early on they\u00a0 unveiled a headline initiative: a digital platform for global tourism data exchange; a first-of-its-kind, cross-border ecosystem for real-time collaboration. This marks a structural shift in how nations share insights, track trends, and coordinate tourism strategy.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">TOURISE arrives as the global sector faces pressures: climate volatility, AI\u2019s rapid acceleration, shifting traveler expectations, and geopolitical flux. Riyadh positioned itself as a designer of solutions, offering a roadmap rather than waiting for one.<\/span><\/p><p><span style=\"font-weight: 400;\">This leadership was amplified as TOURISE followed the 50th UN Tourism General Assembly, moving Saudi Arabia from case study to policymaker.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e612ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"e612ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbf2ca elementor-widget elementor-widget-image\" data-id=\"cdbf2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"50581\" data-permalink=\"https:\/\/thesauditimes.net\/en\/tourise-2025-riyadh-redraws-the-global-tourism-map\/portfolio-announcement\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS R6m2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1762853762&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;20&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map | the saudi times\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-1024x683.jpg\" width=\"1024\" height=\"683\" src=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-1024x683.jpg\" class=\"attachment-large size-large wp-image-50581\" alt=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map | the saudi times\" srcset=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-1024x683.jpg 1024w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-300x200.jpg 300w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-768x512.jpg 768w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-1536x1024.jpg 1536w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-2048x1365.jpg 2048w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-60x40.jpg 60w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-720x480.jpg 720w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"50581\" data-permalink=\"https:\/\/thesauditimes.net\/en\/tourise-2025-riyadh-redraws-the-global-tourism-map\/portfolio-announcement\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS R6m2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1762853762&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;20&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map | the saudi times\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/Portfolio-announcement-1024x683.jpg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2bc9b8 e-flex e-con-boxed e-con e-parent\" data-id=\"b2bc9b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a44f7 elementor-widget elementor-widget-text-editor\" data-id=\"e8a44f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Who Showed Up Matters<\/b><\/p><p><span style=\"font-weight: 400;\">The event brought together leaders like Ariane Gorin (Expedia), Steve Hafner (Kayak), S\u00e9bastien Bazin (Accor), Luis Maroto (Amadeus), Gloria Guevara (WTTC) and Patricia Espinosa (onepoint5).<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This wasn\u2019t just a conference; it was a coalition.<\/span><\/p><p><span style=\"font-weight: 400;\">Tourism\u2019s future cannot be built in silos. Airlines need data, destinations need investment, and travelers expect personalization. TOURISE\u2019s strength was its composition: an ecosystem where every sector is essential to the next.<\/span><\/p><p>\u00a0<\/p><p><b>Designing Tomorrow\u2019s Tourism Industry<\/b><\/p><p><span style=\"font-weight: 400;\">Sessions tackled the sector\u2019s most pressing questions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do we create frictionless borders?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Leaders debated digital identity tools, AI-driven checkpoints, and smart immigration pilots.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can AI personalize travel without amplifying inequalities?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Tech firms and policymakers addressed transparent algorithms and traveler-controlled data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does sustainability mean in climate-challenged destinations?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Saudi Arabia presented blueprints like AlUla\u2019s ecological thresholds, NEOM\u2019s renewable energy, and Red Sea Global\u2019s zero-carbon ambition.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The day crystallized one truth: Saudi Arabia is no longer theorizing the future, it is building it.<\/span><\/p><p><span style=\"font-weight: 400;\">Ambassador Patricia Espinosa put it simply: \u201cTourism is the bridge between climate and economics.\u201d<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">TOURISE reinforced that growth and responsibility are now inseparable, and leadership requires balancing both.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-344364a e-flex e-con-boxed e-con e-parent\" data-id=\"344364a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e8851 elementor-widget elementor-widget-image\" data-id=\"e4e8851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"50582\" data-permalink=\"https:\/\/thesauditimes.net\/en\/tourise-2025-riyadh-redraws-the-global-tourism-map\/251111-he-ahmad-alkhteeb46\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-scaled.jpg\" data-orig-size=\"2560,1703\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1762843514&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;86&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.003125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map | the saudi times\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-1024x681.jpg\" width=\"1024\" height=\"681\" src=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-1024x681.jpg\" class=\"attachment-large size-large wp-image-50582\" alt=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map | the saudi times\" srcset=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-1024x681.jpg 1024w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-300x200.jpg 300w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-768x511.jpg 768w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-1536x1022.jpg 1536w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-2048x1363.jpg 2048w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-60x40.jpg 60w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-720x480.jpg 720w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-600x399.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-attachment-id=\"50582\" data-permalink=\"https:\/\/thesauditimes.net\/en\/tourise-2025-riyadh-redraws-the-global-tourism-map\/251111-he-ahmad-alkhteeb46\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-scaled.jpg\" data-orig-size=\"2560,1703\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1762843514&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;86&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.003125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map | the saudi times\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/11\/251111-HE-AHMAD-ALKHTEEB46-1024x681.jpg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d1e98 e-flex e-con-boxed e-con e-parent\" data-id=\"10d1e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf0ba0 elementor-widget elementor-widget-text-editor\" data-id=\"bdf0ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Riyadh Effect<\/b><\/p><p><i><span style=\"font-weight: 400;\">Frontline 2030<\/span><\/i><span style=\"font-weight: 400;\"> has tracked Riyadh\u2019s evolution from administrative capital to cultural engine. The city now offers over 100 creative venues, museums, design districts, parks, and public spaces. TOURISE showcased Riyadh not just as a host but as a test bed for the next generation of global cities: sustainable, interconnected, and people-centered.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This is the Riyadh that greeted the world: confident, outward-looking, and ready to define what modern tourism and modern cities can be.<\/span><\/p><p>\u00a0<\/p><p><b>Why TOURISE Matters\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">TOURISE matters because it gathers all these threads under a Saudi-led framework. It signals that the Kingdom is not just investing in tourism, it is steering its direction.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">It tells global partners: Saudi Arabia is hosting the world on its terms.It tells the region: Saudi Arabia is not just competing for influence, it is defining the ecosystem.<\/span><\/p><p>\u00a0<\/p><p><b>A New Tourism Era Begins<\/b><\/p><p><span style=\"font-weight: 400;\">Day one concluded with the first TOURISE Awards, honoring innovation, sustainability, and community empowerment. More importantly, commitments were made: the global tourism data exchange, AI-driven seamless travel pilots, and renewed investment in renewable-energy tourism infrastructure. In 2025, Saudi tourism isn\u2019t just opening doors, it\u2019s opening a new era. The Kingdom will not be following global standards. It will be setting them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Riyadh has never stood on the sidelines. On November 11, the Kingdom moved decisively from participating in the global tourism conversation to shaping it. The inaugural TOURISE Summit, under the patronage of Crown Prince Mohammed bin Salman, gathered 8,000 delegates and 140 speakers; a scale that now places Riyadh alongside ITB Berlin and World Travel Market London. \u00a0 For The Saudi Times, this is more than just a major event. TOURISE marks the point where Saudi Arabia shifts from building its tourism sector to shaping the global future of tourism. The Kingdom is positioning itself as a country that sets<\/p>\n","protected":false},"author":65,"featured_media":50583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13131],"tags":[],"class_list":["post-50580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frontline-2030"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOURISE 2025: Riyadh Redraws the Global Tourism Map - The Saudi Times<\/title>\n<meta name=\"description\" content=\"Riyadh has never stood on the sidelines. On November 11, the Kingdom moved decisively from participating in the global tourism conversation to shaping it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesauditimes.net\/en\/tourise-2025-riyadh-redraws-the-global-tourism-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOURISE 2025: Riyadh Redraws the Global Tourism Map - The Saudi Times\" \/>\n<meta property=\"og:description\" content=\"Riyadh has never stood on the sidelines. 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