{"id":50221,"date":"2025-11-11T23:02:20","date_gmt":"2025-11-11T20:02:20","guid":{"rendered":"https:\/\/thesauditimes.net\/en\/?p=50221"},"modified":"2025-11-11T23:02:20","modified_gmt":"2025-11-11T20:02:20","slug":"atelier-coupe-cousu-honoring-a-family-legacy-expanding-into-global-markets","status":"publish","type":"post","link":"https:\/\/thesauditimes.net\/en\/atelier-coupe-cousu-honoring-a-family-legacy-expanding-into-global-markets\/","title":{"rendered":"Atelier Coup\u00e9 Cousu: Honoring a Family Legacy, Expanding into Global Markets"},"content":{"rendered":"

Casablanca \u2013 In Morocco\u2019s vibrant textile industry, one name carries both history and prestige: the Chaoui family. Daughters of Omar Chaoui, a pioneer in textile exports to Europe since 1969 and one of the co-founders of Amith (the Moroccan Association of Textile and Clothing Industries), Kenza Chaoui, fashion designer and CEO, and Rita Chaoui, Executive Director, are now carrying forward this legacy through their own venture: Atelier Coup\u00e9 Cousu.<\/p>\n

\"Atelier
Kenza & Rita\u00a0Chaoui<\/figcaption><\/figure>\n

Tradition Meets Modern Vision<\/strong><\/p>\n

Created to respond to the growing demand for customization in the textile industry, Atelier Coup\u00e9 Cousu strikes a balance between heritage and innovation.
\nWith a loyal team \u2013 many of whom once worked alongside their father \u2013 Kenza and Rita have built a human-sized structure where creativity, precision, and passion converge.
\n\u201cWe wanted this atelier to be a natural continuation of our family\u2019s story,\u201d explains Rita Chaoui. \u201cHere, we work like a family, with people who have been part of our journey for decades.\u201d<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Expertise in Tailor-Made Excellence<\/h4>\n

The atelier specializes in small to medium production runs, with a strong focus on quality craftsmanship. From fluid dresses and elegant suits to hotel uniforms and designers\u2019 collections, every piece is crafted with meticulous care.
\nThe in-house design studio adds unique value, transforming ideas into finished garments in harmony with trends and tailored to the client\u2019s vision.<\/p>\n

\"Atelier<\/p>\n

Supporting Morocco\u2019s Textile Growth<\/h4>\n

Beyond fashion, Atelier Coup\u00e9 Cousu is an active contributor to Morocco\u2019s textile development.
\nBy collaborating with hotels, restaurants, spas,clinics, local designers, and brands, Kenza and Rita help strengthen the image of a high-end, modern, and competitive Moroccan textile industry.
\n\u201cWe want to show that Morocco has not only a strong textile tradition but also the ability to innovate and adapt to international standards,\u201d adds Kenza Chaoui.<\/p>\n

 <\/p>\n

Spotlight on Saudi Arabia: A Market of Strong Expansion<\/h4>\n

Among the global opportunities, Saudi Arabia stands out as a market in remarkable growth. With its ambitious tourism and cultural projects currently under development, the Kingdom is emerging as a hub for hospitality, luxury, and creativity.
\nKenza and Rita have had the opportunity to visit Saudi Arabia several times, discovering first-hand the dynamism and potential of its evolving economy.
\n\u201cAtelier Coup\u00e9 Cousu is ready to accompany this transformation,\u201d they explain, \u201cby providing tailored uniforms for hotels, restaurants, and large-scale projects, as well as supporting the emerging generation of Saudi fashion designers with our expertise and production capabilities.\u201d<\/p>\n

\"\"<\/p>\n

A Family and Collective Adventure<\/h4>\n

More than an atelier, Coup\u00e9 Cousu is a home where textiles embody values of heritage, loyalty, modernity, and creativity.
\nBy combining Kenza\u2019s artistic vision with Rita\u2019s managerial expertise and leadership, the two sisters are extending their father\u2019s legacy while opening a new chapter for Moroccan textiles.<\/p>\n

Interviewed & Published by: Boudou Gueffai<\/em> | Editor-in-Chief<\/p>\n

Press Contact:<\/strong>
\nAtelier Coup\u00e9 Cousu
\nCasablanca \u2013 Industrial Zone
\nateliercoupecousuofficiel@gmail.com
\nateliercoupecousu.com
\n+212 663 06 01 14<\/p>\n","protected":false},"excerpt":{"rendered":"

Casablanca \u2013 In Morocco\u2019s vibrant textile industry, one name carries both history and prestige: the Chaoui family. Daughters of Omar Chaoui, a pioneer in textile exports to Europe since 1969 and one of the co-founders of Amith (the Moroccan Association of Textile and Clothing Industries), Kenza Chaoui, fashion designer and CEO, and Rita Chaoui, Executive Director, are now carrying forward this legacy through their own venture: Atelier Coup\u00e9 Cousu. Tradition Meets Modern Vision Created to respond to the growing demand for customization in the textile industry, Atelier Coup\u00e9 Cousu strikes a balance between heritage and innovation. With a loyal team<\/p>\n","protected":false},"author":64,"featured_media":50222,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-50221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\nAtelier Coup\u00e9 Cousu: Honoring a Family Legacy, Expanding into Global Markets - The Saudi Times<\/title>\n<meta name=\"description\" content=\"Casablanca \u2013 In Morocco\u2019s vibrant textile industry, one name carries both history and prestige: the Chaoui family. 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