Lucidya, MENA\u2019s leading AI-Powered customer experience management (CXM) platform, has announced the close of its USD30 million Series B round, the largest AI investment ever raised in the region.<\/p>\n
The round was led by Impact46, the Saudi VC behind IPOs Jahez and Rasan. New participants included Aramco\u2019s investment arm Wa\u2019ed Ventures, government-backed, digital-innovation catalyst Takamol Ventures, and SparkLabs. Existing investors Rua Growth Fund and ARG also returned, doubling down on their long-term conviction in Lucidya\u2019s trajectory.<\/p>\n
Congratulations were delivered by H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, during his visit to Lucidya\u2019s Riyadh headquarters.<\/p>\n
Founded in 2016 and backed by VCs since 2019, Lucidya is one of MENA\u2019s AI pioneers. Operating in 11 countries, it serves telecom, BFSI, hospitality, healthcare, and public sector clients with a combined market cap over USD250 billion, enhancing experiences for their +75 million customers and citizens across the region.<\/p>\n
Abdullah Asiri, Lucidya\u2019s CEO and Founder, commented on the round explaining, \u201cWe bet on AI back in 2016, long before it became a boardroom buzzword. That early conviction is now paying off as we become the trusted, regional AI partner for CX.\u201d<\/p>\n
At the core of Lucidya\u2019s platform is a proprietary Arabic-language AI engine with +92% accuracy, an industry benchmark that powers deep insights, intelligent engagement, and automation across customer touchpoints where others fall short. Lucidya is targeting MENA\u2019s rapidly growing CRM\/CX software market, projected to reach USD9 billion by 2030.<\/p>\n
Commenting on the milestone, Asiri shared, \u201cWe chose Impact46 to lead this round because they are one of the most proven VCs, with two IPOs in their portfolio. They are the perfect partner to scale Lucidya to a global AI force.\u201d<\/p>\n
\u201cLucidya is exactly the kind of company we look to back, founders solving real regional challenges with defensible tech and bold ambition,\u201d said Impact46 Partner, Basmah Alsinaidi. \u201cTheir mastery of Arabic-first AI and traction with top-tier enterprises mark them as a future category leader.\u201d<\/p>\n
With this investment, Lucidya will scale its AI Agent offering, positioning itself as a digital workforce platform for customer-facing roles; automating and personalizing engagement across support, marketing, sales, and CX while cutting costs and ensuring compliance like PDPL.<\/p>\n
Asiri highlighted the expansion\u2019s impact, \u201cBy expanding into AI Agents, we\u2019re tapping into the region\u2019s labor economy, turning workforce costs into scalable, compliant AI capacity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Lucidya, MENA\u2019s leading AI-Powered customer experience management (CXM) platform, has announced the close of its USD30 million Series B round, the largest AI investment ever raised in the region. The round was led by Impact46, the Saudi VC behind IPOs Jahez and Rasan. New participants included Aramco\u2019s investment arm Wa\u2019ed Ventures, government-backed, digital-innovation catalyst Takamol Ventures, and SparkLabs. Existing investors Rua Growth Fund and ARG also returned, doubling down on their long-term conviction in Lucidya\u2019s trajectory. Congratulations were delivered by H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, during his visit to Lucidya\u2019s Riyadh headquarters. Founded in 2016<\/p>\n","protected":false},"author":1,"featured_media":47355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12852],"tags":[],"class_list":["post-47354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-finance"],"yoast_head":"\n