{"id":45212,"date":"2025-04-28T11:26:23","date_gmt":"2025-04-28T08:26:23","guid":{"rendered":"https:\/\/thesauditimes.net\/en\/?p=45212"},"modified":"2025-04-28T11:26:23","modified_gmt":"2025-04-28T08:26:23","slug":"saudi-ticketing-platform-webook-sets-sights-on-european-expansion","status":"publish","type":"post","link":"https:\/\/thesauditimes.net\/en\/saudi-ticketing-platform-webook-sets-sights-on-european-expansion\/","title":{"rendered":"Saudi Ticketing Platform Webook Sets Sights on European Expansion"},"content":{"rendered":"<p>Webook, Saudi Arabia\u2019s leading event and experience booking platform, is preparing for a major global expansion,<\/p>\n<p>targeting key European markets to tap into the growing digital ticketing industry.<\/p>\n<p>Founded in 2016 under the name \u201cHala Yalla,\u201d Webook initially specialized in football field bookings before expanding its services to cover major events, hospitality, and mass sports experiences.<\/p>\n<p>To date, the company claims to have sold over 10 million tickets and attracted 8 million unique users.<\/p>\n<p>Following its regional success in the UAE, Morocco, and Bahrain, Webook is now setting its sights on the United Kingdom, Italy, Germany, and the Netherlands,<\/p>\n<p>according to co-founder and COO Farukh Bandey. \u201cGlobal expansion is critical,\u201d Bandey emphasized, adding that the company aims to go public within the next three to five years.<\/p>\n<p>In line with its growth strategy, Webook recently opened a new office in Dubai, identifying the UAE as its second-largest market after Saudi Arabia.<\/p>\n<p>This expansion coincides with a major transformation in Saudi Arabia\u2019s entertainment sector, driven by Crown Prince Mohammed bin Salman\u2019s sweeping reforms since 2017.<\/p>\n<p>In 2016, the Saudi government established the General Entertainment Authority to bolster the sector\u2019s contribution to the economy, aiming for a target of $23 billion by 2030 under Vision 2030.<\/p>\n<p>Reflecting on the company\u2019s beginnings, Bandey said, \u201cWe were fortunate to be in the right place at the right time.\u201d<\/p>\n<p>Today, Webook facilitates ticketing for major events like the Saudi Grand Prix, the FIFA Club World Cup, Visit Saudi tourism experiences, and more than 90% of Saudi Pro League matches.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_45214\" aria-describedby=\"caption-attachment-45214\" style=\"width: 1299px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"45214\" data-permalink=\"https:\/\/thesauditimes.net\/en\/saudi-ticketing-platform-webook-sets-sights-on-european-expansion\/saudi-ticketing-platform-webook-sets-sights-on-european-expansion-2\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion.webp\" data-orig-size=\"1299,866\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Saudi Ticketing Platform Webook Sets Sights on European Expansion\" data-image-description=\"&lt;p&gt;Saudi Ticketing Platform Webook Sets Sights on European Expansion&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Saudi Ticketing Platform Webook Sets Sights on European Expansion&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion-300x200.webp\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion-1024x683.webp\" class=\"size-full wp-image-45214\" src=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion.webp\" alt=\"Saudi Ticketing Platform Webook Sets Sights on European Expansion\" width=\"1299\" height=\"866\" srcset=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion.webp 1299w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion-300x200.webp 300w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion-1024x683.webp 1024w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion-768x512.webp 768w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/04\/Saudi-Ticketing-Platform-Webook-Sets-Sights-on-European-Expansion-600x400.webp 600w\" sizes=\"(max-width: 1299px) 100vw, 1299px\" \/><figcaption id=\"caption-attachment-45214\" class=\"wp-caption-text\">Saudi Ticketing Platform Webook Sets Sights on European Expansion<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The company also aims to secure contracts for the 2030 FIFA World Cup.<\/p>\n<p>However, Bandey acknowledged that entering the UK market\u2014the world\u2019s third-largest online ticketing market valued at $4.3 billion in 2022\u2014poses significant challenges,<\/p>\n<p>citing fierce competition from established players like Ticketmaster, which has exclusive partnerships with major venues and events.<\/p>\n<p>\u201cThere\u2019s fierce competition in this space,\u201d Bandey noted, \u201cbut we are determined to make our mark globally.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>See More: <a class=\"row-title\" href=\"https:\/\/thesauditimes.net\/en\/encrypted-in-sand-the-tales-and-flavors-of-fagae\/\" aria-label=\"\u201cEncrypted in Sand: The Tales and Flavors of Fagae\u201d (Edit)\">Encrypted in Sand: The Tales and Flavors of Fagae<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webook, Saudi Arabia\u2019s leading event and experience booking platform, is preparing for a major global expansion, targeting key European markets to tap into the growing digital ticketing industry. Founded in 2016 under the name \u201cHala Yalla,\u201d Webook initially specialized in football field bookings before expanding its services to cover major events, hospitality, and mass sports experiences. To date, the company claims to have sold over 10 million tickets and attracted 8 million unique users. Following its regional success in the UAE, Morocco, and Bahrain, Webook is now setting its sights on the United Kingdom, Italy, Germany, and the Netherlands, according<\/p>\n","protected":false},"author":1,"featured_media":45213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Saudi Ticketing Platform Webook Sets Sights on European Expansion","_yoast_wpseo_metadesc":"Saudi Ticketing Platform Webook Sets Sights on European Expansion\u060c Webook, Saudi Arabia\u2019s leading event and experience booking platform,","om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[229],"tags":[],"class_list":["post-45212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saudi Ticketing Platform Webook Sets Sights on European<\/title>\n<meta name=\"description\" content=\"Saudi Ticketing Platform Webook Sets Sights on European Expansion\u060c Webook, Saudi Arabia\u2019s leading event and experience booking platform,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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