{"id":44652,"date":"2025-03-23T22:07:35","date_gmt":"2025-03-23T19:07:35","guid":{"rendered":"https:\/\/thesauditimes.net\/en\/?p=44652"},"modified":"2025-03-23T22:07:35","modified_gmt":"2025-03-23T19:07:35","slug":"snapchat-collaborates-with-unhcr-to-launch-an-augmented-reality-lens","status":"publish","type":"post","link":"https:\/\/thesauditimes.net\/en\/snapchat-collaborates-with-unhcr-to-launch-an-augmented-reality-lens\/","title":{"rendered":"Snapchat collaborates with UNHCR to launch an Augmented Reality Lens"},"content":{"rendered":"<p>Snapchat has announced its collaboration with the United Nations High Commissioner for Refugees (UNHCR) to launch an Augmented Reality (AR) lens on its platform, revealed during a joint event held at Snapchat\u2019s offices in Riyadh.<\/p>\n<p>This digital initiative aims to harness AR as an innovative tool to raise awareness and foster empathy for refugees.<\/p>\n<p>By combining immersive technology with storytelling, the collaboration sheds light on the realities of displaced individuals and fosters community engagement through a first-of-its-kind interactive experience.<\/p>\n<p>The launch event gathered attendees from the development and philanthropic sectors, including representatives from public and private institutions, numerous content creators, and members of the media.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_44655\" aria-describedby=\"caption-attachment-44655\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"44655\" data-permalink=\"https:\/\/thesauditimes.net\/en\/snapchat-collaborates-with-unhcr-to-launch-an-augmented-reality-lens\/snapchat-collaborates-with-unhcr-to-launch-an-augmented-reality-lens-3\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;HASHEM ALREFAEI&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark IV&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1742343992&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Snapchat collaborates with UNHCR to launch an Augmented Reality Len\" data-image-description=\"&lt;p&gt;Snapchat collaborates with UNHCR to launch an Augmented Reality Len&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Snapchat collaborates with UNHCR to launch an Augmented Reality Len&lt;\/p&gt;\n\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-1024x683.jpg\" class=\"size-full wp-image-44655\" src=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-scaled.jpg\" alt=\"Snapchat collaborates with UNHCR to launch an Augmented Reality Len\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-scaled.jpg 2560w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-300x200.jpg 300w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-1024x683.jpg 1024w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-768x512.jpg 768w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-1536x1024.jpg 1536w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-2048x1365.jpg 2048w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-3-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-44655\" class=\"wp-caption-text\">Snapchat collaborates with UNHCR to launch an Augmented Reality Len<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The event featured an opening speech by Jawaher Abdulhamid, Head of Public Policy for the Middle East at Snap Inc., who emphasized the role of technology in supporting humanitarian and charitable efforts.<\/p>\n<p>This was followed by Taleb Salhab, Head of Private Sector Partnerships and Philanthropy at UNHCR MENA, who shared an overview of the current global displacement crisis and the organization&#8217;s efforts to support refugees and internally displaced people worldwide.<\/p>\n<p>With 83% of Snapchat users in Saudi Arabia engaging with AR experiences weekly, this initiative leverages the power of digital technology to deliver impactful awareness and empathy-driven experiences.<\/p>\n<p>The creatively designed AR lens provides a clearer, more humanizing perspective on the journey of displaced people, using visual storytelling to transcend traditional media approaches.<\/p>\n<p>UNHCR is a pioneer in adopting innovative tools to amplify global awareness, and this collaboration with Snapchat is a unique milestone in bridging the gap between awareness and meaningful action.<\/p>\n<p>Commenting on the collaboration, Abdulla Alhammadi, General Manager of Snap Inc. in Saudi Arabia, said: &#8220;Technology has radically transformed the way we engage with pressing global issues.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_44654\" aria-describedby=\"caption-attachment-44654\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-attachment-id=\"44654\" data-permalink=\"https:\/\/thesauditimes.net\/en\/snapchat-collaborates-with-unhcr-to-launch-an-augmented-reality-lens\/snapchat-collaborates-with-unhcr-to-launch-an-augmented-reality-lens-2\/\" data-orig-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;HASHEM ALREFAEI&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark IV&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1742338767&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;45&quot;,&quot;iso&quot;:&quot;640&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Snapchat collaborates with UNHCR to launch an Augmented Reality Lens\" data-image-description=\"&lt;p&gt;Snapchat collaborates with UNHCR to launch an Augmented Reality Lens&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Snapchat collaborates with UNHCR to launch an Augmented Reality Lens&lt;\/p&gt;\n\" data-large-file=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-1024x683.jpg\" class=\"size-full wp-image-44654\" src=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-scaled.jpg\" alt=\"Snapchat collaborates with UNHCR to launch an Augmented Reality Lens\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-scaled.jpg 2560w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-300x200.jpg 300w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-1024x683.jpg 1024w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-768x512.jpg 768w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-1536x1024.jpg 1536w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-2048x1365.jpg 2048w, https:\/\/thesauditimes.net\/en\/wp-content\/uploads\/2025\/03\/Snapchat-collaborates-with-UNHCR-to-launch-an-Augmented-Reality-Lens-2-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-44654\" class=\"wp-caption-text\">Snapchat collaborates with UNHCR to launch an Augmented Reality Lens<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Through our close partnership with UNHCR in Saudi Arabia, we aim to leverage our advanced AR capabilities to deliver rich, interactive experiences that help raise awareness and compassion, and garner support for global humanitarian efforts aimed at those forced to flee their homes.<\/p>\n<p>Our goal is to empower individuals to explore these realities in a way that fosters deeper understanding and inspires action.\u201d<\/p>\n<p>Also commenting, Taleb Salhab of UNHCR added: \u201cModern storytelling tools like Augmented Reality provide a unique opportunity to broaden audience engagement and deepen their understanding of the humanitarian challenges faced by over 122 million refugees and internally displaced people worldwide.<\/p>\n<p>Through this collaboration with Snapchat, we aim to offer a digital experience that goes beyond conveying information\u2014it motivates civil society to take tangible steps in support of displaced populations.<\/p>\n<p>Raising awareness and encouraging support are foundational pillars of humanitarian solidarity, and technology is a key enabler to reaching new audiences and creating hopeful opportunities for those forced to flee.\u201d<\/p>\n<p><strong>Read Also:<\/strong> <a href=\"https:\/\/thesauditimes.net\/en\/ai-powered-medical-capsules-at-al-masjid-an-nabawi-enhance-healthcare-services\/\">AI-Powered Medical Capsules at Al-Masjid an-Nabawi Enhance Healthcare Services<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat has announced its collaboration with the United Nations High Commissioner for Refugees (UNHCR) to launch an Augmented Reality (AR) lens on its platform, revealed during a joint event held at Snapchat\u2019s offices in Riyadh. This digital initiative aims to harness AR as an innovative tool to raise awareness and foster empathy for refugees. By combining immersive technology with storytelling, the collaboration sheds light on the realities of displaced individuals and fosters community engagement through a first-of-its-kind interactive experience. The launch event gathered attendees from the development and philanthropic sectors, including representatives from public and private institutions, numerous content creators,<\/p>\n","protected":false},"author":1,"featured_media":44653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Snapchat collaborates with UNHCR","_yoast_wpseo_metadesc":"Snapchat collaborates with UNHCR to launch an Augmented Reality Lens 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