The Saudi Fashion Commission has launched the “Future of Sustainability” initiative, a project aimed at promoting fashion recycling across retail spaces in the country.
The initiative seeks to encourage behavioral change in clothing recycling by strategically placing recycling bins in prominent shopping malls.
The commission also encourages both public and private sectors to adopt responsible fashion recycling practices.
This initiative aligns with the commission’s sustainability pillar values, focusing on promoting sustainable practices within the fashion industry and increasing consumer awareness.
By supporting the development of a circular textile recycling system, the initiative aims to raise public awareness about the importance of fashion recycling, thereby advancing the sustainability agenda in Saudi Arabia.