As Eid Al-Fitr approaches, the scent of buttery dough, dates, and nuts fills Arab homes, signaling the arrival of one of the most cherished festive desserts — maamoul.
These intricately shaped cookies, often filled with dates, walnuts, or pistachios and dusted with powdered sugar, are more than a treat; they are a symbol of tradition, togetherness, and joyful memory.
In Saudi Arabia and across the Arab world, preparing maamoul is a family ritual — especially in the final days of Ramadan — where generations gather to mold and bake cookies that carry the spirit of Eid.
Hanan Al-Zain, owner of the creative dessert brand Mammol Bouquet, describes maamoul as “a dessert deeply rooted in Arab heritage, especially in the Levant and Gulf region. It represents hospitality, generosity, and spiritual joy, especially during Eid celebrations.”
Founded in 2020 in Qatif, Mammol Bouquet has become a favorite destination for maamoul lovers seeking something both familiar and new.
The bakery offers floral-shaped cookies in colorful variations — saffron yellow, pistachio green, and whole wheat brown — blending traditional flavors with artistic flair.
“Innovation comes from passion,” Al-Zain says. “The idea was to offer something unique that resonates with the authentic Arab palate but breaks away from the ordinary.
Maamoul, for us, is a way to share joy and create beautiful, memorable moments.”
Whether served with Arabic coffee or exchanged as a festive gift, maamoul continues to sweeten Eid with its flavor, story, and enduring cultural essence.
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