Asfar, the Saudi Tourism Investment Company and a subsidiary of the Public Investment Fund (PIF), has announced the launch of exclusive garden chalets in Taif, blending luxury hospitality with unique tourism experiences amid breathtaking natural landscapes.
This collaboration with IHCC was unveiled during the PIF and Private Sector Forum held in Riyadh.
Set against the majestic mountain landscapes of Taif, this groundbreaking project is expected to attract approximately 176,000 visitors annually.
The initiative aims to transform Taif, the cultural “City of Roses,” into a premier tourism destination filled with unparalleled experiences.
Spanning over 250,000 square meters, the development will feature 30 private chalets with panoramic garden views, along with an interactive Taif Rose experience center.
A Vision for Transformative Tourism in Taif
Dr. Fahd bin Meshaite, CEO of Asfar, expressed his enthusiasm about the partnership:
“Our second strategic collaboration with IHCC is a testament to our shared vision of launching innovative tourism concepts that will shape the future of the Kingdom’s tourism sector.
Our new destination in Taif aligns with Asfar’s commitment to uncovering Saudi Arabia’s hidden treasures and fostering cultural connections.
By positioning Taif as the City of Roses, we are offering a tourism experience that celebrates local heritage while setting new standards for sustainable tourism.”
This agreement underscores Asfar’s dedication to supporting the tourism sector and unlocking investment opportunities in the region.
A Commitment to Sustainable Development
Sultan Batterjee, CEO of IHCC, emphasized the significance of this collaboration:
“We are thrilled to strengthen our strategic partnership with Asfar through this second project, reinforcing our shared vision of pioneering tourism experiences.
Our commitment is to deliver architectural and engineering solutions that highlight Taif’s breathtaking landscapes, leveraging our expertise in developing health and wellness-focused hospitality destinations.
This project will establish exceptional benchmarks for sustainable hospitality, seamlessly integrating world-class facilities, natural beauty, and cultural heritage.”
An Immersive Cultural and Nature Experience
The new interactive Taif Rose experience center will celebrate the region’s rich heritage through unique activities and cultural showcases.
Designed with a focus on sustainability and community integration, this exceptional destination is set to open in 2029, ensuring that Taif’s natural beauty and cultural legacy are preserved for future generations.
Visitors will enjoy a world-class botanical garden, featuring the region’s most iconic rose varieties, alongside a range of immersive experiences tailored to local and international tourists.
Aligning with Saudi Vision 2030
This ambitious project is in line with Saudi Arabia’s Vision 2030, which aims to attract 150 million visitors by 2030, create new economic opportunities, and offer an authentic Saudi tourism experience that surpasses traditional travel destinations.
About Asfar, the Saudi Tourism Investment Company
Asfar, a PIF-owned tourism investment company, is leading the transformation of Saudi Arabia’s tourism sector through strategic partnerships with the private sector.
The company invests across the tourism value chain to support the Kingdom’s goal of becoming a global tourism hub.
Through equitable partnerships, Asfar creates value-added investments, empowers local communities, and enriches lives by unlocking the full potential of Saudi tourism.
The company is dedicated to developing vibrant tourism destinations beyond major cities, enhancing quality of life, preserving cultural heritage, and driving sustainable economic growth in alignment with Vision 2030.
About IHCC
Founded in the 1980s, IHCC is a leading provider of integrated construction solutions in Saudi Arabia, and a subsidiary of Batterjee Group, which encompasses over 30 companies.
With operations in Saudi Arabia, the UAE, Egypt, and Morocco, IHCC specializes in large-scale projects that redefine the regional urban landscape.
IHCC’s portfolio includes:
Hospitals & Medical Cities
Educational Institutions
Mixed-Use Developments
Residential Compounds
Commercial Centers
Industrial Facilities
As an integrated construction solutions provider, IHCC offers design & engineering services, construction, MEP systems, interior finishing, energy efficiency & sustainability solutions, facility management, and investments.
These services position IHCC as the ideal partner for executing ambitious tourism and hospitality projects across the region.
See More: Asfar Signs Partnership Agreement with Al-Ajmi Holding to Launch an Urban Resort in Hail
